Small publishing has a different economic base. The barrier...

Small publishing has a different economic base. The barrier to entry is much lower. They don't have to print to reach the masses with broad consumer books, and with on-demand printing they can do short prints. They don't have to feed the beast with a blockbuster selling 50,000 to 100,000 copies or sell through the large channels like Barnes and Noble; they can sell off Web sites.