I think we looked at it from the aspect that this would be...

I think we looked at it from the aspect that this would be more beneficial to the charities. They would be able to raise more money up front, and it gives us the opportunity to sell more tickets. Last year, the sales period was from March to the end of June, and charities sold 60,000 tickets. With this expanded sales time, our request for tickets is already in excess of 80,000.