The whole goal in this place was to grab the local...

The whole goal in this place was to grab the local community. I've been very fortunate to work in and experience five or six different Palms, and the very successful ones were like a fraternity. It was the same core of people spending their money. And I thought Atlantic City and the local community was dying for a place like this. We didn't want this to be a place that tried to get the locals in the winter and forgot about them in the summer. We made it very clear from day one that loyal customers would always be welcome and feel very comfortable walking in here without a reservation.