...If you've ever watched a child use ketchup you can tell...

...If you've ever watched a child use ketchup you can tell early on that the current model is not easy for them to control. Mom gets frustrated and she yanks it out of the kid's hand. So what we did is we've ergonomically designed a bottle that fits the hand of a child. And we created a nozzle that provides the child with greater control over where they put the ketchup.