From a revenue standpoint, it allows us to sell the tickets...

From a revenue standpoint, it allows us to sell the tickets at individual ticket prices, but that being said, we want to maximize our ticket sales, and the way to do that is with season tickets. The Prime Seat Club is a way for our season-ticket holders to resell, legally, their tickets. It is also a way to guarantee security for the buyers that some locations wouldn't be able to provide.