The experience that a publication creates for its audience...

The experience that a publication creates for its audience is the very essence of that publication's brand - and without deep engagement, that publication's brand will be weak. A good publication is a convener and an arbiter - it expresses a core narrative that becomes a badge of sorts for its readership.

John Battelle Quote About Arbiter, Audience, Badge, Becomes, Brand: The Experience That A Publication...

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