We just have to be smart to understand what our consumers...

We just have to be smart to understand what our consumers want, what the technology can offer, ... In that sense, we're ready for the Internet to be a disruptive technology and completely disrupt our normal volumes. How much and to what extent remain to be seen. But it's also a supportive technology; we see tremendous opportunities in being able to reach more customers in a much richer fashion through the Internet.