The company, back in 1997, decided they needed to start...

The company, back in 1997, decided they needed to start experimenting with the Internet, not knowing how successful it would be, or frankly, even knowing what it would take to start a successful Internet business, ... It tried to figure out what it might need in the future, so the company put together a very simple site that sold music CDs. It was an easy category that didn't require a lot of investment.