We shouldn't be afraid to fail - if we are not failing we...
We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.
![Jonathan Ive Quote About Not Good Enough, Stuff, Pushing: We Shouldnt Be Afraid To...](http://qt.azureedge.net/resources/quotes-images-large/we-shouldnt-be-afraid-to-fail-if-we-are-not-failing-we-are-not-pushing-80-of-d0cb7429a98034665520917ac5f85ba5.jpg)
We shouldn't be afraid to fail - if we are not failing we are not pushing. 80% of the stuff in the studio is not going to work. If something is not good enough, stop doing it.