The tactic did not expand Gap's customer base. It only...

The tactic did not expand Gap's customer base. It only served to alienate its more traditional, khaki-wearing crowd. As sales tanked, the company slashed prices to liquidate excess inventory. In the process, Gap gained a reputation as a rampant discounter, and the brand lost some of its cachet.

Joseph Beaulieu Quote About Alienate, Brand, Company, Customer, Excess: The Tactic Did Not Expand...

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