It is crucial that restaurants match sales with shipments....

It is crucial that restaurants match sales with shipments. If demand for an item exceeds supply, individual restaurants are faced with either unhappy customers or higher costs when they have to place special orders at the last minute. Conversely, an over-supply of a product is an unnecessary expense. Pairing an automated marketing intelligence system with a sophisticated supply chain program virtually guarantees that a restaurant will have the products the customer wants.