Advanced data services activity in the U.K. is following the...

Advanced data services activity in the U.K. is following the classic pattern of adoption -- first gaining traction within the technologically savviest group and then spreading across the rest of the majority. Time plays a critical factor, as the services with an established utility from an extended period on the market are first to gain the most from the mainstream audience, who demand products and services that are relatively glitch-free.