Unless you are a subscriber, the rest of Austin sees us as...

Unless you are a subscriber, the rest of Austin sees us as whatever is on stage that night, ... However, even when these pop shows aren't in and of themselves profitable from a ticket-sales standpoint, they break even from a patron relationship standpoint. We want to get patrons from ticket buyer to season ticket holder to donor. We know there's a future there in that audience. Ten years from now, when we're bringing Bright Eyes back for a reunion tour, that audience that has grown up with us.