Our customers are guys who like to watch a game and like to...

Our customers are guys who like to watch a game and like to have $50 or $100 on the game to make the game a little more exciting. These are guys who would rather spend $100 on the game than go out to a nightclub and pay $15 on an apple martini and buy 10 apple martinis and spend $20 for cover. That's three or four bets that they can make on a game.