They target the 'good enough' consumer. Cost is harder to...
They target the 'good enough' consumer. Cost is harder to control when you're bigger. The challenge comes when you hit 200 to 300 stores--that's when you lose control.
They target the 'good enough' consumer. Cost is harder to control when you're bigger. The challenge comes when you hit 200 to 300 stores--that's when you lose control.