In the short term, if they put together a comprehensive...

In the short term, if they put together a comprehensive marketing campaign around the new name, they could see the sale of merchandise with the new name soar. But there are risks for how they handle this. They could also come across as either being sensitive to these issues, or caving in. You don't know which way it will play out.

Marc Ganis Quote About Across, Campaign, Either, Handle, Marketing: In The Short Term If...

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