Whether it's an $11 flip-flop or a $2 key ring or a $2,000...

Whether it's an $11 flip-flop or a $2 key ring or a $2,000 dress, they're all done with integrity. They're all done with a design sense. As long as the creativity exists, then I don't think it's a sellout. A sellout is putting your name on any piece of crap and then expecting people to buy it because it's got your name on it.