Hip-hop influences everything and everybody. It's not just...

Hip-hop influences everything and everybody. It's not just music. It's...a culture. Guys like the clean look now ever since Jay-Z said, 'and I don't wear jerseys no mo I'm 30 plus, give me a fresh pair of jeans and a button up'. Before that, Jay-Z had everyone wearing jerseys. Jerseys were the thing. But now it's different.