There are a lot of things that have been happening in Central Ohio and in our market, and even within our industry. With the Columbus Blue Jackets, the NHL went on strike but they came back strong. We've got a new Arena Football team here. The Triple-A affiliate of the New York Yankees has got a new stadium coming up here in Columbus. There are a lot of factors that I think contribute to why we're taking this sort of approach and this mentality. Mostly it's that we think it's the right thing to do. It's the type of brand that we want to be and I don't know that that has actually been the case in the past."