One of the things we find when we talk to people that attend...

One of the things we find when we talk to people that attend these congregations, they all have social cost to it. People want to know why they're doing that. Sometimes they're questions about selling out on their race or "Are we not good enough that you have to go to this kind of congregation and not ours?" So there are costs to it, and I think they're a little bit higher in the South because of its history.