Luxury Institute researchers found most luxury brands in the...

Luxury Institute researchers found most luxury brands in the writing instruments category, as in the luxury watches category, to be niche brands, with 1% to 4% awareness among the wealthy, and in many cases, known only to connoisseurs. Still, the holy grail of a luxury brand is a Harry Winston, or a Rolls Royce, brands that are known to the majority of wealthy consumers, but are affordable by only a few. That feat requires brilliant products, and even more brilliant marketing skills.

Milton Pedraza Quote About Affordable, Among, Awareness, Brands, Brilliant: Luxury Institute Researchers Found Most...

Quotes from famous authors

Popular tags & topics