One of my goals is that, at a dinner party some time in the...

One of my goals is that, at a dinner party some time in the future, someone will say, 'Oh, my nephew is starting a ready-to-wear brand', and 20 people will turn around and say, 'Is he? Can we invest?' in the same way that, now, if you were to say, 'My nephew is starting a mobile app,' everyone would say, 'Oh, smashing! Can I invest?'