It's extremely important for not only the film community but...

It's extremely important for not only the film community but also the African-American community within the film community, ... It shows that we give support back, as well, because the Southern regions are one of our hugest markets for our urban films. And when you take it away from even the whole industry, it's just like those are people that need help. That's family down there. I have family members down there.