We are very excited to partner with HMC to launch Great...

We are very excited to partner with HMC to launch Great Hotels Rewards. Hotels that operate loyalty and frequency programs, which create value, recognition and rewards for consumers, enjoy not only a rise in their repeat business but also an increase in their average daily rate. Our research indicates that guests who participate in frequency programs tend not to be as price sensitive because of the value and recognition they receive. HMC has developed a product that will benefit many hotels and hotel groups like ours.