If you do an episode about something like transverse...

If you do an episode about something like transverse myelitis, it's a real disease that's out there, there are a lot of people that have it, and it's hard to get funding for them because people don't know about it. There are actually a lot of doctors that don't know about it. But if you do an episode of House, all of a sudden 15 million people are hearing the words, and it's an opportunity.