You have to be willing to spend an awful lot in that R&D...

You have to be willing to spend an awful lot in that R&D phase before you see the benefits. When you look at the companies that have really won customers over in technology - say, Apple and Google - you find that they spend billions of dollars on R&D each year, often spending that much on a product before they ever make a dime back in profits.

Ramez Naam Quote About Technology, Years, Apples: You Have To Be Willing...

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