Ten years ago, when I'd call a potential sponsor, PBR stood...
Ten years ago, when I'd call a potential sponsor, PBR stood for Pabst Blue Ribbon. So it's fun when you call now and those folks actually now Professional Bull Riders.
Ten years ago, when I'd call a potential sponsor, PBR stood for Pabst Blue Ribbon. So it's fun when you call now and those folks actually now Professional Bull Riders.