It was a book [George Packer written on our presence in...

It was a book [George Packer written on our presence in Nigeria] that was killed by the response of other people. Which sounds quite cowardly, perhaps, but it was the first manifestation of what is currently a really big issue: how political correctness defines the limits of what you can do. In that sense, it was super-exciting and maybe the most magical project we did, but at the same time fraught with mixed feelings.