There are two tests that we [writers] have for all of our...

There are two tests that we [writers] have for all of our writing: So What? and Who Cares? There is an answer to both. The answer to Who Cares is that a reader cares, if the writing is good. The answer to So What is that these ideas give us completely new understanding, change our sense of who we [people] are and why we're here [on this planet].