It is about retail as theatre. Our customers want to come in...
It is about retail as theatre. Our customers want to come in and be entertained so we have DJs in menswear, or we play movies on screens. Merchandising has to be very eye-catching.
It is about retail as theatre. Our customers want to come in and be entertained so we have DJs in menswear, or we play movies on screens. Merchandising has to be very eye-catching.