So you have the ownership of the Phoenix Suns, the Los Suns,...

So you have the ownership of the Phoenix Suns, the Los Suns, and whoever - "We don't want to offend the portion of our fan base. We want to appear to be politically correct. We want to appear to be all-inclusive" and so forth. Well, fine and dandy, but what happens when that contributes to the overall deterioration of the culture of this society?