I thought, you know, I would probably not have seen that. On...

I thought, you know, I would probably not have seen that. On the other hand, he's obviously completely telling the truth. So, then what is that? That's - I wanted to explore that. And then I wanted to talk about how ideas are born. And the big question that the book asks in a number of ways about a number of things is that. How does a new idea come into the world?