It's the greatest game in the world live, and we have to...

It's the greatest game in the world live, and we have to translate that to home. Think about NASCAR. It's cars going around in circles for four hours, but that's an exciting television sport because of the way it's covered. And we have to do the same thing with this sport. Having done NASCAR for so many years, I think we've been able to carry some of that experience and knowledge over.