It seemed like in the States, you could make a cheap movie...

It seemed like in the States, you could make a cheap movie if it was a horror movie, and it could look crumby without production value and still be effective for a sale, the audience would still be frightened by it and they wouldn't react badly to its cheap quality. So that's why we made a horror movie.

Sam Raimi Quote About Audience, Badly, Cheap, Effective, Frightened: It Seemed Like In The...

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