At a minimum, you're trading off two brands that had been...

At a minimum, you're trading off two brands that had been the source of a lot of headaches where over the last year they've been talking about problems with Pringles and Sunny Delight, ... Without a doubt, Pringles today is an under-merchandised product that would benefit from greater distribution and more intense merchandising. The open question is, will moving it through the Coke system in fact deliver that? Clearly, if you look at history, there's been a mixed track record of people being able to move these types of products together with beverages.