The positioning of the platform is very different now. We...

The positioning of the platform is very different now. We were so paranoid that people knew the Xbox was a hardcore gaming machine in the first generation that we really alienated, or closed off, a lot of our opportunity. If you've seen the brand ads now for 360 it's completely different -- it's much more approachable.

Shane Kim Quote About Ads, Brand, Closed, Gaming, Generation: The Positioning Of The Platform...

Quotes from famous authors

Popular tags & topics