The reason we've chosen pure flash memory is because it...

The reason we've chosen pure flash memory is because it gives greater design flexibility by allowing one flash product to be used in multiple projects or for multiple customers. It avoids locking the code into the device, which is the standard for masked ROM devices. It also lowers the design cost because we eliminate the mask-ROM charges, which can be anywhere from $10,000 to $20,000 per mask layer.