We would all be foolish to ignore that number about how much...

We would all be foolish to ignore that number about how much we're off. We all have to figure out new ways to grow the audience. That's why we're putting so much emphasis on these new platforms. It gives us a whole new group of audience members that weren't there before necessarily, and don't sit down to watch the 'Nightly News' at 6:30 every night.