The mythology was, by going great guns the way it was going,...

The mythology was, by going great guns the way it was going, we'd reach every man in the country and we'd finish the job. The fact is, encouraging men spiritually was a much bigger systemic cultural nut to crack. Now that we're smaller, what kind of impact can we make? I think we're going after a deeper conference experience so the Friday night, all-day Saturday experience is hopefully more profound and had more impact.