That certainly was not our original intent, to say, 'Let's...

That certainly was not our original intent, to say, 'Let's play chicken,' when all along, we were going to yank the blackout. We were serious enough about selling enough tickets that we attached a number to it. We didn't reach that number, but we got enough movement, combined with continuing this conversation about business involvement, that we felt we'd accomplished enough to raise the blackout.