When you're listening to the Internet, the discussion is...

When you're listening to the Internet, the discussion is taking place in real time. We're able very quickly, sometimes in a matter of days, to pick up on what consumers are saying. If there's certain issues, like safety recalls or any mention of a boycott, we can set up an alert, so that we can alert a company or a brand so they can be on their guard and be ready to react, if that's what it takes.