The newest sport this year is called snowboard cross, and it...

The newest sport this year is called snowboard cross, and it involves four snowboarders competing at the same time, down the same course. It's very acrobatic, with jumps and spins and all kinds of moves. There was a clear decision by the International Olympic Committee to try to attract a younger audience, and to go for these sports, which televise really well. And I think they've revitalized the games and interest in the games.