We're showing the world your company in a very short period...

We're showing the world your company in a very short period of time and in a very small space. We have to get the right brand and the right message out there. When somebody is walking through a hall, you have their attention for about three seconds. You need to transmit a message to them within that time, make them understand what you're selling. There's a lot of thought that goes into these things.