Once the character was established, I felt that I had to...

Once the character was established, I felt that I had to build a strong foundation for the Spawn brand name, ... To build a strong foundation you need four pillars. In the comic book industry, those pillars are television, video games, movies and toys or ancillary products. If you have a good foundation and pillars, you'd be surprised what you can build. You could even build skyscrapers