This was a niche that was very attractive to us. It seemed...

This was a niche that was very attractive to us. It seemed like a timing thing more than anything else. I thought the product had viability and strong marketing possibilities, and I liked the shelf life of the movie. I'm looking at 80 million poker players -- and growing -- and I'm thinking if we can get 50 percent of them to look at this, it could be really interesting.