Our relationship with Sterling Bank & Trust has been...

Our relationship with Sterling Bank & Trust has been active for many years. They have steadily increased their involvement with us and have shared in our successes. This naming rights agreement puts the Sterling name and brand identity on a club that will set the standard for luxurious, upscale hospitality in Detroit and, for that matter, all of professional sports. Sterling has made a substantial investment in our new addition and we are confident that they are going to receive a great return.