I knew a lot about product design before coming to Apple,...
I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.
![Tony Fadell Quote About Coming, Consumer, Design, Experience, Knew: I Knew A Lot About...](http://qt.azureedge.net/resources/quotes-images-large/i-knew-a-lot-about-product-design-before-coming-to-apple-but-i-didnt-understand-36072b8a79d4eae6c439d21b571f80df.jpg)
I knew a lot about product design before coming to Apple, but I didn't understand a lot about consumer experience design, which is really Apple's forte.