Only five or six years ago, it would really take until the...

Only five or six years ago, it would really take until the Wednesday after opening to sense what word-of-mouth was, ... Now, with cell phones and instant messaging, they tell each other immediately. In a time of extraordinary noise, when there are so many different messages being sent to you, vying for your attention, nothing is more important than one person you know saying, 'I saw a movie and it's fantastic.'