We try to use that to keep your fans in contact, keep your...

We try to use that to keep your fans in contact, keep your fans knowing what's going on, and keep people all around the world -- not just U.S. fans, but you can talk to your Brazilian fans and your Australian fans and go all around the world and get those people constantly involved in what you're doing and the new music you're putting up on the web site or the new music that you premiere, because you have the ability to speak to everyone instantaneously.