Advertising Quotations

Creative without strategy is called 'art.' Creative with strategy is called 'advertising.'

Online advertising works, although it lands especially on search engines like Google and Yahoo. They achieve much higher revenues online than the websites of publishing companies.

Money coming in says I've made the right marketing decisions

News is what somebody somewhere wants to suppress; all the rest is advertising.

I long for the day when advertising will become a business for a grown man.

I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.

Advertising is what you do when you can't go see somebody. That's all it is.

I never took any writing classes or planned to write. But I was working as an advertising copywriter in the late '80s and thought, 'What a shame there has never been a decent book on Jean Harlow,' then thought, 'Why don't I write one myself?' being kind of an idiot and not having the slightest idea what I was getting myself into.

A viewer who skips the advertising is the moral equivalent of a shoplifter.

I have to admit I've always had quite a complex relationship with modeling and with the idea of advertising: not always knowing what I'm advertising and selling.

The error that we tend to make is that we think that women's magazines are what editors want and what their readers want - and thus are social indicators - when, in fact, they are what advertisers want. They're just advertising indicators.

Advertising men and politicians are dangerous if they are separated. Together they are diabolical.

Half the money I spend on advertising is wasted; the trouble is, I don't know which half.

I was always interested in art at school, and after year twelve, senior year, I spent three years studying graphic design at college. I worked in advertising for two years but didn't like it much, then began doing a bit of illustration work for various publishers.

The Saudi government uses a lot of British equipment to suppress their own people. But we're happy for our politicians to go on advertising trips to Saudi, selling our weapons at the trade conventions.

There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone.

We read advertisements... to discover and enlarge our desires. We are always ready - even eager - to discover, from the announcement of a new product, what we have all along wanted without really knowing it.

Nothing except the mint can make money without advertising.

Word of mouth is the best medium of all.

Marketing is what you do when your product is no good.

In the world of commercial speech, tobacco advertising bears the earmarks of an endangered species.

I feel the film companies should pay for proper advertising to see that the movie will sell, instead of putting it on our backs.

I have earned wages as a waitress, a nanny, a librarian, a personnel officer, an agricultural laborer, an advertising secretary, a typesetter, a proofreader, a mental-health-care provider, a substitute teacher, and a book reviewer. In and around the edges of all those jobs I have written poems, stories, and books, books, books.

The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.

There is no advertisement as powerful as a positive reputation traveling fast.

In college, I majored - I can't believe there is such a thing - in advertising. And I worked in advertising and PR for a while, and I liked it.

Advertising is totally unnecessary. Unless you hope to make money.

I never intended to become a commercial filmmaker in the first place. What I do requires time and experimentation. Commercial work is often not the best way to get the most innovative work, because it's about money and marketing. Although advertising is now embracing non-commercial people.

Never stop testing, and your advertising will never stop improving.

Advertising must respect the intelligence of its audience and if it does not prompt them to think, it will be instantly dismissed.

Advertising is the ability to sense, interpret... to put the very heart throbs of a business into type, paper and ink.

While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.

I'm sounding like an old fart talking about how bad advertising is today, but it's true. Advertising sucks. Guys like me and Bob Gage and certainly Bill Bernbach and two or three other guys, we exemplified and led the creative revolution.

I don't want to kill ads. I think advertising is great, and I'm very aware that there's multiple revenue streams in television, subscription and advertising. But I also don't want to put my head in the sand, and I think the world is changing.

We knew when we started the Daily Muse, we wanted a recruiting-focused business model rather than an advertising-focused one. We felt like publishers were being forced to go to more and more extreme lengths to monetize through advertising.

The engine of ancient society was religion but the engine of contemporary society, as I see it, is advertising.

I know half the money I spend on advertising is wasted, but I can never find out which half.

I began illustrating children's books because of a growing disillusionment with the sort of work I was doing in the advertising industry. Book publishing offered me the chance to be far more creative.

Advertising is the genie which is transforming America into a place of comfort, luxury and ease for millions.

The Internet and Yahoo are firmly established as 'must buys' for brand advertising.

Forget words like 'hard sell' and 'soft sell.' That will only confuse you. Just be sure your advertising is saying something with substance, something that will inform and serve the consumer, and be sure you're saying it like it's never been said before.

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless.

As a child, I wanted to go into advertising. I had a love affair with the advertising industry.

I credit Google for having the foresight to identify threats to its main business of selling advertising against search results. The potential loss of market share in the mobile space led them to the Android acquisition.

When two kids came along, I couldn't see how I could support them. The way it played out, I was away from the theatre for five years. I was a postie for the first part and then worked as an advertising copywriter, but I somehow found my way back.

There are always protests, whether you do something good or bad. Even if you do something beneficial, people say you do it because it's advertising.

I went out to some advertising agencies and asked if I could do anything.

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'?

Advertising degrades the people it appeals to; it deprives them of their will to choose.

Any Wall Street advertising that does not go into the boring details of methodology is most likely to be pushing past performance.

A lot of the advertisement is done by saying: first of all, have a complex about who you are.

Vertical search engines that match your business, service or products with a target market offer you a higher conversion rate than traditional search engines. Because they have already qualified their interest by coming to a search engine with a specific focus, searchers will be more receptive to targeted advertising.

Creativity is an advertising agency's most valuable asset, because it is the rarest.

Some people are averse to change, but the advertising model is going to change with or without the Hopper. What we're saying to the broadcasters is, 'There's a way for you not to put your head in the sand.'

Yahoo! is the only company with both scale and leadership in branded and search advertising.

Though, with the ascendancy of Louis, the political power of the nobles finally came to an end, France remained, in the whole complexion of her social life, completely aristocratic.

I have learned that it is far easier to write a speech about good advertising than it is to write a good ad.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

What is your Unique Selling Proposition? What makes you different than your competitors? Wrap your advertising message around that USP and communicate it in a clear and concise manner.

We were the first people to do advertising on the Web. I actually saw in 1993 that the ad could be the content, the destination.

When I give talks like the one I'm going to give at the Changing Advertising Summit, one of the points I often make to the audience is that I'm not one of those speakers who stands in front of the audience and pontificates - everything I talk about I'm actually doing myself. I'm living it.

The world is changing... I don't, as a consumer, want advertising that's not relevant. If we're going to take a side, let's take the side of the consumer.

I'm Phil Knight, and I don't believe in advertising.

I warn you against believing that advertising is a science.

The Internet offers an interesting combination of advertising and community by participating in the community you can become an advertisement for yourself.

The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to Advertising copy.

There is no such thing as a permanent advertising success.

Advertising doesn't create a product advantage. It can only convey it.

Advertising is speech. It's regulated because it's often effective speech.

I don't think practitioners should necessarily be advertising their work.

We see Google experimenting in so many places outside of its core search and advertising business, whether that's bringing broadband Internet to the world or funding an entirely separate company to pursue solutions to disease and mortality. Amazon's one of the few other companies that thinks as big as Google does.

Advertising at its worst will be killed by the Internet. And rightly so.

The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships.

Publishing is a very mysterious business. It is hard to predict what kind of sale or reception a book will have, and advertising seems to do very little good.

Advertising was only meant to be a very small part of my life. I had intended that I would work extensively in journalism for about five or six years and then I'd become a writer.

Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.

The more informative your advertising, the more persuasive it will be.

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

It is flagrantly dishonest for an advertising agent to urge consumers to buy a product which he would not allow his own wife to buy.

I can not think of any circumstances in which advertising would not be an evil.

Advertising says to people, 'Here's what we've got. Here's what it will do for you. Here's how to get it.'

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre.

I was in advertising for years. That was cushy, you know? It's pretty cushy in a lot of ways, but I hated it.

As late as 2007, Facebook was still trying to figure out what it wanted to be when it grew up. An advertising space seemed to be the obvious answer, but how that would tap into the massive value of the personal data uploaded to the company every day remained a puzzle.

Advertising and content have always been bound together - in print, on television, and on the web. Sure, you can skip the ad - just flip the page, or press 'ffwd' on your DVR. But great advertising, as I've long argued, adds value to the content ecosystem, and has as much a right to be in the conversation as does the publisher and the consumer.

It's almost as if creativity is dead. The visual power of advertising was everywhere - now it's basically gone.

Google was founded to get information to everybody. A by-product of that strategy is that we invented an advertising business which has provided great economics that allows us to build the servers, hire the employees, create value.

When it went on the air, the sales department hated it. It was the highest advertising pullout show in the history of NBC. At the early focus groups, people were saying, 'Who are these people? Why should we watch them?

My wife, Jill, and I have an incredibly close working relationship, and an incredibly happy married one. We met through work. I was the world's worst advertising copywriter. She had the misfortune to be my account director, so from the very start she was my boss, and she still is.

When air conditioning, escalators, and advertising appeared, shopping expanded its scale, but also limited its spontaneity. And it became much more predictable, almost scientific. What had once been the most surprising became the most manipulated.

In other words, if you - the cost of promoting movies, the advertising and promotion of a movie, the budget is almost as large as the cost of the movie.

Just advertising departments with legs and high heels.

There is a huge difference between journalism and advertising. Journalism aspires to truth. Advertising is regulated for truth. I'll put the accuracy of the average ad in this country up against the average news story any time.

I used to eat lunch with Billy Wilder when I first came out here.

Red Interactive, the digital advertising agency, is a real, systemic kind of business, as opposed to a one-off thing. We can help advertisers frustrated by old media find clients they can work with.

There is no rivalry between Google and traditional advertising.

We should remember the campaign advertising will be only a smaller portion of the President's total exposure.

Hammer down product fundamentals first. Make sure you've got something that works before doubling down on promotion and marketing. Create a groundswell of organic support, and only then leverage PR and advertising to spread the word.

Ninety-nine percent of advertising doesn't sell much of anything.

I've devoted a lot of my time and effort during the past few years to developing my advertising copywriting business to the point of where I can support my family and don't have to depend on writing fiction for my income.